To our beautiful Bloom Family,
We are reaching out to you today to share some very important news. 💕 As you know, it’s been nearly a year to the day since we closed our doors due to COVID-19 (what a year it’s been!). Prior to shutdown, Bloom had grown into its fullest expression, and we were busier than ever before. Then, out of the blue, COVID arrived on our doorstep and brought our momentum to a screeching halt.
The closure was terrifying for us at first. We wondered how we’d ever come out the other side in one piece. But, in spite of the challenges, we recognized an incredible opportunity for growth. We put every piece of yogic philosophy we’d ever learned to work—and let go. We surrendered with absolute faith and full acceptance of the present moment.
Life began to take on a whole new flow. 🙏 The fear miraculously lifted, and a sense of clarity and harmony took its place. We had time for space and quiet. Bethany and Morgan decided to grow their families, and both have little ones on the way this summer. Julie dove deeper into her life coaching practice and developed new workshops and trainings. As a family, we had time to pause, reflect, and share quality time with one another. We spent a great deal of time contemplating how we can continue to pivot and adapt our business, as well as what we each want in our lives on a personal level.
Through prayer, reflection, and the practice of letting go, we’ve realized that it is time for us to make a change. Owning this business has been, by far, the greatest blessing of our lives over these past ten years, and we can’t begin to put into words how grateful we are for this journey. But the energy is shifting and our hearts are being pulled in new directions. After much thought, we’ve made the difficult decision to close our brick and mortar space, and pursue other ventures under the Bloom brand.
It’s very important that we emphasize to you that Bloom is NOT closing or failing—we are simply transforming. ✨ Rest assured that we have a very detailed plan in place and will be taking great care of you, as always. (You are family after all!)
While this has been an immensely difficult decision, it’s one that we feel a great sense of peace around and we know in our hearts that this is the right step for our family. Everything in life has a growth cycle. A plant rises up from the earth, stretching and expanding until it reaches its peak of expression. Then its energy retreats, and it gradually begins its journey back toward the earth. But as the flower fades, it sheds seeds, which go on to become new flowers. This is exactly what’s happening to Bloom. 🌸
Though the current expression of Bloom is ending, new flowers have germinated...
The Bloom brand will continue on in many ways including:
Yoga Teacher Training, Life Coach Training, and Restorative Yoga Teacher Training
Bloom Online and all of our online classes and courses. In addition, we have exciting plans to expand the Bloom Online platform with coaching, meditation, online challenges, and more.
Our Retreat to Mexico in February 2022 will take place as scheduled.
“Pop up” classes for summer and fall, including outdoor events at local venues.
Verbena, our spa, will continue to operate as normal. It’s a completely separate LLC and business model from Bloom, and it’s been thriving since reopening in July.
Plans and dreams in the works:
Julie is expanding Bloom’s coaching branch, Bloom Holistic Life. She is launching a monthly coaching group, in addition to her Holistic Life Coach Training and private coaching practice.
Morgan has been the creative mind behind our branding and marketing. In addition to becoming a first-time mommy, she is pursuing her creative passions by offering branding, graphic design, web design, social media, and holistic coaching for entrepreneurs.
Bethany, our lead yogi and trainer, will continue massaging at Verbena, and plans to offer private yoga lessons, expand Bloom’s professional trainings, and may pursue her dream of becoming a doula.
New opportunity for our space:
As Bloom moves forward, we are looking to sublet our beautiful space and are in search of the perfect tenant to build a new home here at North Summit Street. Our space offers an ideal set up for anyone who’d like to open their own yoga or fitness studio, or for physical therapists, chiropractors, etc. who would benefit from an open floor concept.
If you’re interested in subletting our space, please please click here for details!
For details on using your remaining credits and gift cards, please click on the button below
We’ll remain in open communication with you and will be sure to share lots of behind the scene details and videos of our new journeys. If you have any questions in the meantime, please reach out at .
Most importantly, we want to say thank you. Thank you for ten beautiful years here at 92 North Summit Street. Thank you for your faith in us and for sharing in our dream. Thank you for your understanding and love as our family grows and welcomes new life. Thank you for your patience as we let go of an amazing chapter and turn the page to a bright new future. Thank you for being part of our Bloom Family. We are so grateful for sharing these past ten years with you and look forward to all of the exciting things to come. 🤗
With love and gratitude,
Julie, Bethany, and Morgan
Email is the best way to get in touch with us, as staffing is extremely limited at this time and we are not in office to receive phone calls. Please click the link below to get in touch with us!